About Us

Experience Mississippi River
Experience Mississippi River (EMR) is a collaborative brand used to promote travel to the Mississippi River, Great River Road National Scenic Byway and the surrounding ten states: Minnesota, Wisconsin, Iowa, Illinois, Missouri, Kentucky, Tennessee, Arkansas, Mississippi and Louisiana. A joint effort between the Mississippi River Parkway Commission and Mississippi River Country, USA, the new, comprehensive EMR website is dedicated to providing useful information for trip planning and traveling.

We hope this site encourages you to travel Along or Beyond the Mississippi River. When looking for a new destination of hospitality, excitement and fun, come to the heart of the United States. Whether you visit one state or you see them all, come and Experience the Mississippi River!

Mississippi River Parkway Commission
The Mississippi River Parkway Commission (MRPC) is a multi-state organization that was established in 1938 to work collectively to preserve, promote, and enhance the scenic, historic, and recreational resources of the Mississippi River; to foster economic growth in the corridor; and to develop the national, scenic and historic parkway known as the Great River Road.

MRPC has coordinated efforts on federal, state, and local levels to leverage millions of dollars for highway improvements, recreation trails, bikeways, scenic overlooks, and historic preservation. The MRPC works collaboratively with Mississippi River Country, USA to coordinate both domestic and international marketing for the river valley, and facilitates efforts to enhance economic development and resource awareness.

Mississippi River Country, USA
Mississippi River Country, USA (MRC) was established in 1986 to use the global awareness of the Mississippi River to market the ten states along the river, in their entirety, both domestically and to countries throughout the world.

Guided by the tourism offices of the ten Mississippi River states, MRC is a multi-state marketing program designed to bring domestic and international visitors to the region. It works with tour operators, media, and consumers to promote, stimulate, and foster travel to the ten Mississippi River states.

Where are we Located?